Bajío Sunglasses Launches Rx Program With Exclusive Light Blocking Technology


Bajío, the manufacturer of performance sunglasses for fishing and lifestyle, has announced the launch of its Rx sunglasses program, marking the brand’s first step into the prescription eyewear market since its launch in April. 2021. Tits program provides prescription services for all of its 12 frame styles through Bajío’s in-house Rx team and partner Rx resellers.

Bajío’s line of prescription sunglasses will be offered with exclusive single vision and progressive lenses with its Lapis technology that blocks 95% of blue light up to 440nm and the majority of intense yellow light at its maximum of 580nm. .

“We are delighted to offer prescription Bajio sunglasses and welcome all RX sunglasses wearers to the Bajio family. We think they will really appreciate the clarity of our lenses and our progressive design made for water, ”said Al Perkinson, CEO and Founder of Bajío Sunglasses.

Bajío’s prescription sunglasses are designed for water sports and feature anti-glare technology, oleophobic and hydrophobic coating and Lapis lens technology, reducing the harmful effects of blue light, which causes haze and eye strain. His Rx lenses use digital processing technology to provide edge-to-edge visual clarity.

“Bajío’s progressive lenses are not a standard general-purpose sports design,” said Renato Cuppuccitti, vice president, operations / Rx, Bajio Sunglasses. “Our exclusive progressive lens has been custom designed and tested with world class anglers to ensure maximum field of vision when fishing in streams, lakes, rivers and ocean, with just the right amount of area. reading book for tying flies, checking your GPS or rummaging in your tackle box.

Bajío sunglasses are available from independent Rx retailers. For more product information, go here.

Photo courtesy of Bajio

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