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Make no mistake: the ubiquity of Lexxola sunglasses over the past six months is no coincidence. A certain army of rounded-rimmed rectangular glasses with thick, shiny frames have made their way through the interwebs this summer, seemingly a new item atop Gen Z dressers everywhere. Their inspiration? Only the dozen and more celebrities who wore them within days of each other.
The brand’s designed Instagram and TikTok styles are hugely appealing to this cache of style-conscious celebrities (mostly Gen Z), a testament to the brand’s ability to keep their finger on the pulse. Earlier this year, Lexxola expanded its line to six styles with an all-new frame called Tommy, a silhouette designed from aggregated consumer feedback. He continued to listen to the audience and designed three more styles based on customer needs: the August, Ally, and the Eva regular.
Overall, with Lexxola, the customer is in control – and their efforts are clearly paying off. 6,000% year-over-year growth for the company, per PR message, has to mean something, right? So many social media platforms, even down to Twitter, are obsessed with the brand.
Still, buyers think they’re worth it, citing high-quality construction and compelling aesthetics, as well as the fact that one percent of annual revenue is spent on 1% for the Planet Organization.
Shop the Generation Defining Sunglasses Celebrities Can’t Get Enough of below.