Celebrities and Gen Z love Lexxola sunglasses

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Make no mistake: the ubiquity of Lexxola sunglasses over the past six months is no coincidence. A certain army of rounded-rimmed rectangular glasses with thick, shiny frames have made their way through the interwebs this summer, seemingly a new item atop Gen Z dressers everywhere. Their inspiration? Only the dozen and more celebrities who wore them within days of each other.

The brand’s designed Instagram and TikTok styles are hugely appealing to this cache of style-conscious celebrities (mostly Gen Z), a testament to the brand’s ability to keep their finger on the pulse. Earlier this year, Lexxola expanded its line to six styles with an all-new frame called Tommy, a silhouette designed from aggregated consumer feedback. He continued to listen to the audience and designed three more styles based on customer needs: the August, Ally, and the Eva regular.

This week alone, Lexxola released its latest customer-driven designs: the bestsellers. Damien and Jordy are newly available in pink and green lens shades, two shades determined by an Instagram poll with over 15,000 votes that were overwhelmingly in their favor.

Overall, with Lexxola, the customer is in control – and their efforts are clearly paying off. 6,000% year-over-year growth for the company, per PR message, has to mean something, right? So many social media platforms, even down to Twitter, are obsessed with the brand.

Sunglasses, it has been observed, can cost a pretty penny. Styles, like Shades of Eva start at the USD equivalent of $ 200, and can go up to around $ 260 for, say, the Freddy.

Still, buyers think they’re worth it, citing high-quality construction and compelling aesthetics, as well as the fact that one percent of annual revenue is spent on 1% for the Planet Organization.

Shop the Generation Defining Sunglasses Celebrities Can’t Get Enough of below.

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