JW Anderson officially unveiled a brand new collaboration with the sunglasses brand Persol, and it’s ready for summer like we’ve never seen before.
The mark of a successful collaboration is a balanced mix of the two sides, and JW Anderson x Persol celebrates this spirit of integrated creation with the two styles of sunglasses coming out. JW Anderson’s 649 is a colorful, limited-edition pair with contemporary overtones, crafted with acetate scraps recycled from the production line to breathe new life into materials that would otherwise have gone to waste. These Persol frames are made from reclaimed materials which, when reintroduced into the production process, give each frame a unique acetate color.
The second style of this collaboration is the Persol 0009, an avant-garde four-lens frame in two-tone colourways chosen exclusively by Anderson. The 0009 color palette focuses on juxtaposition, offering blue and pink, black and white, dark and light green, or orange and light blue. This practical yet lightweight style is complemented by both a JW Anderson logo and Persol temple tips.
Tyler Mitchell photographed eight portraits of the sunglasses in different styles, working with the stylist Benjamin Bruno and hairstylist Jawara who contributed sculptural hairstyles to frame and highlight each pair. Jonathan anderson released a statement saying, “I really wanted to work with Tyler. He’s such an amazing artist and photographer. I wanted images that become poetic miniatures, almost like windows. I also love what Jawara does. hairstyles are amazing and helped create that amazing portrait that you somehow can’t place in time.
The designer gave fans a preview of this Persol x JW Anderson collaboration in his Spring / Summer 2022 collection with a pair of dark sunglasses that can be spotted on a model wearing an oversized strawberry-print hoodie. Anderson remains true to both the DNA of the Persol brand and its modus operandi of approaching classic craftsmanship through a new lens (no pun intended!) And, in doing so, he advances in his designs while at the same time. honoring timeless styles. The teaser frames featured in the JW Anderson SS 2022 collection hinted at a future partnership between two eclectic and avant-garde entities that resulted in an extremely enjoyable and unexpected collection.
The collaboration will be available for purchase starting July 17 at Persol.com, JWAnderson.com, Persol boutiques and the JW Anderson flagship store in London. AAll other Persol styles can be viewed here.
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