Courtesy of DIFF Eyewear
DIFF Charitable Eyewear has collaborated with actress and activist Lauren London to create a catchy sunglasses collection just in time for summer. Inspired by her Californian roots, the mother-of-two drew inspiration from her favorite crystals such as emerald, tiger’s eye and pearl to create a line of sunglasses filled with positive energy. “I wanted to create a collection that would help people express how they feel inside. My designs are inspired by the idea of intentionality and projecting good energy into the world,” London told PETROL.
And while it can be difficult to create unique eyewear with so many options on the market, London says their intentions alone help them stand out among the rest. “I wanted to create a collection with the intention of carrying good energy,” she says. “I’ve been in love with crystals since I was little. Crystals are known to help with healing, which is very important to me. I have them in every room of my house. Crystals are divine.
Lauren London x DIFF presents two of her favorite frames: a rectangular frame called Lotus Locs (available in tort amber, pearl, tort emerald and black) and an aviator mount called california soul (available in black and gold). And of course London loves ’em all, she does Actually have a favourite. “My favorite would be the emerald tortoiseshell shades inspired by the green aventurine crystal because they were my first idea,” she explains.
DIFF is famous for its acclaimed collaborations, with a collection with singer and musician HER at the top of 2020. “This collection was inspired by Lauren’s spiritual journey and her favorite healing crystals,” says DIFF founder Zach Gordan . “DIFF’s primary goal is to use fashion as a force for good, so with every purchase made, we will donate to a local LA charity.”
Echoing the philosophy of DIFF, Lauren concludes, “I chose to work with DIFF because they share my philosophy of giving back and spreading love around the world. I hope our partnership will create a butterfly effect and spread good energy to so many more people.
Be one of the first to get the flawless shades, each for $98, today at Lauren London x DIFF — and feel encouraged to spread the positive energy!