CHINA (HONG KONG / MACAO). The Luxottica Group has partnered with DFS for an exclusive pre-launch of Prada Linea Rossa sunglasses at its downtown T Galleria stores in Hong Kong and Macau.
The glasses will be presented until December. The partners said a supporting promotional campaign, which will run during the holiday season, underlines Prada Luxottica’s goal of offering traveling shoppers in the Asia-Pacific region new and exclusive offers.
The campaign includes light boxes in shopping malls and activity on DFS’s website and social media profiles, including Facebook, Instagram and Weibo. A Prada Linea Rossa brand GWP travel pillow is available in store.
Luxottica Global Travel Retail Director Enrico Destro commented: “DFS is a valuable partner of Luxottica in the travel retail arena and it has been fantastic to collaborate on this exclusive preview campaign for the new sunglasses. Prada Linea Rossa and to stimulate our collective efforts to connect more with travelers in the region.
“Downtown shoppers are driven by product differentiation, exclusivity and great value, and we are proud to combine this offering with a striking omnichannel campaign that should inspire discerning shoppers in the Asia-Pacific region during the period of Christmas gifts and Chinese New Year. “
DFS Group Executive Vice President Merchandising Ariel Gentzbourger commented: “Lifestyle is the most important segment of the sunglasses category in the world and we are delighted to partner with Luxottica Group to provide our traveler customers demanding early access. The exclusive DFS Prada Linea Rossa sunglasses underscore our commitment to providing exceptional and unique products to our buyers.
Prada Linea Rossa sunglasses feature curved multilayer lenses in shades of red and black. The double-deck silhouette is available with rubber or metal edges in a matte finish. The ergonomic nylon fiber temples are branded with the Prada red stripe logo and end with soft-touch rubber handles.