Luxottica and DFS launch third collaboration with Prada sunglasses

Luxottica and DFS Group unveiled their third exclusive Prada glasses collaboration.

The Prada Fall Winter collection is now available exclusively on DFS Airport and Gallery T stores and participated in an extensive in-store and digital campaign on social media, websites and e-newsletters. The release was also promoted through the DFS Give Joy Holiday and 2019 Valentine campaigns.

Off-the-shelf glorifiers have also been used in T Galleria by DFS points of sale in Hong Kong, Macau, Hawaii and Venice. Buyers purchasing the range also received a personalized photo with a Prada folder and clutch as a gift with the purchase.

DFS Group Executive Vice President Merchandising Ariel Gentzbourger said: “We are proud to partner for the third time with Prada Eyewear to deliver tailored and exclusive experiences to our discerning clients. At DFS, we continually research and host unique branded experiences and products across the DFS Group global network of airports and city centers.

The Prada Fall Winter line offers oversized square frames with two-tone acetate in exclusive colors, adapted to Asian characteristics.

Global Travel Retail Director Luxottica Enrico Destro added: “Our partnership with the DFS group grows stronger with each exclusive launch we bring to the market. Carrying out world-exclusive launches of a luxury brand, such as Prada, underscores Luxottica and DFS’s shared commitment to deliver exceptional and unique products to customers, while amplifying the best of the sunglasses category on the canal.

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