The Luxottica group unveiled new styles of sunglasses exclusive to Ray-Ban and Oakley travel retail. The versions include two frames specially developed for the Asia-Pacific markets as Luxottica continues to shift its strategic focus to the region.
Ray-Ban’s exclusive retail versions include Statestreet and Asian Design styles, while Oakley includes the new Sutro Lite style in two colourways.
The Ray-Ban Statestreet style is inspired by the progressive minds of the 60s. It comes in black and square acetate frames with an exaggerated brow line. Statestreet features gradient blue lenses and launched in global retail on June 1.
Ray-Ban Asian Design styling features a geometric silhouette, gradient polarized lenses and silver frames. The sleek styling is accented with see-through temple tips and is exclusively available at travel stores in Asia Pacific. The sunglasses are featured in Ray-Ban’s “You’re On” campaign.
Oakley has expanded its popular Sutro line with Sutro Lite, a semi-rimless version of the sporty style. Sutro Lite was inspired by urban cyclists and features a wrap-around shield that protects riders from the elements. The styling, which comes in gold and black colourways, has been fitted with Prizm Lens technology. The gold colourway offers a Prizm Gold 24k lens with a matte black frame and is available in global retail.
The black colourway comes with prizm black lenses in a matte black frame, accented with icons, aperture and gold details. It was published in the Asia Pacific Travel Retail.
According to the company, the Ray-Ban and Oakley versions underpin a commitment to keep travelers returning to retail through exclusive offers and engaging digital and in-store marketing campaigns.
“It is with great pride that we announce the next step in bringing exclusive Luxottica frames to travelers around the world,” commented Enrico Destro, Director of Luxottica Global Travel Retail.
“Over the past five years, we’ve seen how positive consumers are reacting to innovative, limited-edition sunglasses and we can’t think of any better way to kick off summer than with these new frames from Ray- Ban and Oakley. We hope these launches excite returning travelers with something fresh and exclusive and revitalize the in-store sunglasses offering. “
Launches are supported by O2O campaigns that engage travelers every step of the way. Campaigns are driven by dedicated advertising and promotion on social media, virtual trial experiences and point-of-sale material. In addition, Luxottica Group is rolling out a series of in-store activations to promote the launch in the coming months.
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