New Dior Signature Sunglasses Campaign Movie Urges to Go Out and Dance in Your Stylish Shades



“But if your eye is evil, your whole body will be filled with darkness. If therefore the light which is in you is darkness, how great is that darkness! – Matthew 6 22-23

If, as it has been said that the eyes are the windows to the soul, perhaps it could be said that sunglasses have a dual purpose – not only to block the harmful rays of the sun, but also to protect the most secrets. moving from an unwanted examination. And as humanity begins to venture out into other’s worlds again, it might be prudent not to say too much when it comes to our ultimate essence, which has surely taken an unprecedented beating in the past fourteen. months of fear and quarantine.

Of course, after a year of dressing up, we just want to look good too. And a new line of Dior Signature the glasses seem ready to help us accomplish just that.

From artistic director Maria Grazia Chiuri, the collection features elegant tortoiseshell and sexy black acetate, and comes in four distinct shapes: square, round, butterfly and aviator. And the temples are adorned with the Christian Dior “Signature” symbol, which also adorns other seasonal accessories from the house, including the Dior tote book, for a feeling of stylistic unity. And using the latest technology, a new feature to Dior.com allows you to virtually “try on” sunglasses before you buy.

The accompanying short campaign film seems to suggest a rather uplifting but socially distant nightclub. And on a Euro-cool electro-disco soundtrack, we hear a woman’s voice with an insistent French accent “We’re going out tonight”, before giving the commands “Let’s go disco, let’s dance!

It’s just the kind of encouragement we need to start breaking out again into the society we’ve been so cruelly cut off from for so long. But when we do, rest assured, we’ll be the ones hiding behind our new, extremely stylish hues… for now.


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