Oakley wraps up a streak of summer wins with the introduction (re:introduction?) of its Re:SubZero sunglasses, a stylish update to the classic Sub Zero shades it reintroduced in April 2022.
Well, it’s not an individual update in the sense that Oakley just tweaks the Sub Zero and calls it a day. Instead, while the Sub Zero is an all-time classic refreshed for an era that’s only just caught up with its futuristic charms, the Re:SubZero is an all-new frame built for the next generation.
Oakley loves to talk about the barely there weight of its sunglasses – the Sub-Zero’s mass was a key selling point back then – and for good reason: it makes the best featherweight eyewear in the business, somehow incorporating advanced features. a pair of almost weightless sunglasses.
The Oakley Re:SubZero weighs just 24 grams (about 0.05 lbs) – for comparison, the Sub-Zero reissue weighed about 0.7 lbs.
We’re only talking a few ounces here, but when you cut your hair to enhance your workout, it makes a difference.
“Sometimes I even forget I’m wearing them because they’re so light and comfortable,” Team Oakley skater Aori Nishimura told Highsnobiety. “The Re:SubZero is perfect when I’m on my board. It’s so light it feels like nothing is on my face and allows me to really focus.”
Nishimura, who was the face of Oakley’s Sub-Zero relaunch, is joined by Green Bay Packers running back Aaron Jones and Olympian runner Andre De Grasse in the Re:SubZero campaign, which includes an AR component and a message of empowerment through sport. .
The Re:SubZero uses a lot of Oakley technology that you’d need a PhD in Oakley to fully understand – PhysioMorphic Geometry frames, Prizm lenses, Unobtainium nose pads – but all you really need to know is that the shape sculpted glasses hug the face and cut the slip, you’ll probably forget you’re even wearing them, just like Nishimura.
Of course, any good pair of Oakleys enjoys deep crossover appeal, especially now that we live in an age of high-fashion, high-function eyewear.
“I like to wear my Oakleys while skating, but also when I’m not at the park and hanging out with friends,” Nishimura continued. “The Oakley Sub Zero is such an iconic look.”
Oakley’s Re:SubZero lands today at Oakley and the Highsnobiety store and as part of our Highsnobiety Sports collection.