Rag & Bone’s spring campaign features eco-friendly sunglasses – WWD


Rag & Bone’s Spring 2022 eyewear collection is the focus of a new series of campaign images featuring Jack Quaid and Erin Moriarty.

Each season, two people are invited to create their own imagery to showcase the brand’s latest eyewear collection. Costars of the Amazon Prime series ‘The Boys’, Quaid and Moriarty photographed themselves in Los Angeles on their personal iPhones.

The campaign features the Canyon, Lena, and Slayton sun styles. The brand’s new line of eco-friendly sunglasses, along with three lenses, is a first for Rag & Bone. They use bio-acetate, an eco-friendly material made of cotton, cellulose and a modern plasticizer largely obtained from natural and renewable resources, rather than petroleum-based fuels. The signature dagger hardware at the temple is made from recycled aluminum. Each style is packaged in a 100% recycled cardboard sleeve on the outside and 100% recycled microfiber on the inside, as well as a 100% recycled microfiber pouch.

Spring 2022 eyewear will be amped up even further with a new interactive Instagram filter. The bespoke AR filter gives users the opportunity to experience six styles of Rag & Bone glasses and his Addison baseball cap.

The eyewear collection includes five new styles of sunglasses for women and men. Optical frames for spring include five frames for women, five for men and one unisex. The collection is priced at $229 and launching this month at Rag & Bone stores and e-commerce.

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