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Yungblud steps up promotion for latest album weird! with a new collaboration with Ray-Ban that shows the singer’s favorite fashion influences and his bold and outspoken style.
Available now on Ray-Ban.com, the “Weird Collection styled by YUNGBLUD” bears the same name as the artist’s upcoming studio album and includes three pairs of classic Ray-Ban sunglasses reimagined in new prints and colourways. bold. Ray-Ban says the personality-focused collection was “inspired by Yungblud’s vision for the future: a place where people can be themselves, no matter what the world tells them to be.”
Buy “The Weird Collection Styled by YUNGBLUD” on Ray-Ban.com
The collection includes new interpretations of Ray-Ban State Street, Nomad and Caribbean silhouettes, each imbued with Yungblud’s unmistakable personal style.
The “State Street” (top right) is a blue and orange layered version of the classic Ray-Ban Wayfarers, updated with photochromic Evolve lenses (read: transition). The ‘Nomad’ (above left) is a chunky, over-the-top version of the ’70s tortoiseshell spec, accented with pops of neon pink on the frames and pink photochromic lenses.
The capsule’s latest frame, the “Caribbean”, was first released in the 1960s as a subtle variation of the original Ray-Ban Wayfarer. Yungblud worked with the Ray-Ban team to rework the frame with neon green dashes against black acetate, finished with green lenses (pictured above center).
“Yungblud has built a community around it, a place where millions of misfits around the world can belong,” the company said in a press release. “At a time when he feels [like] the carpet is pulled under our feet, [the collection] strikes a balance between the iconic design of the past and a multichromatic vision of the future; executives for all those marginalized who shine, who have the present and who are not afraid to shout it.
Yungblud posted a photo of the collection on his Instagram, adding the caption, “Be who you are no matter what the world tells you to be.”
The three styles of the capsule collection will be available in limited quantities exclusively on Ray-Ban.com. Prices range from $ 195 to $ 205. Ray-Ban says that once styles are sold out they will not be restocked.
In addition to working with the Ray-Ban team on sunglasses, Yungblud made the soundtrack for the accompanying campaign video, which takes place on the singer’s latest single, “Strawberry Lipstick.” The track will be included in the next Yungblud album. weird! which falls on December 4.
Yungblud is also currently promoting his new album through a “virtual tour” experience, with the singer performing live each night in different cities, to audiences streaming from his home.