‘The Heart Effect’: YSL sunglasses sold out after Heart Evangelista OOTD in Paris

Marane A. Plaza – Philstar.com

February 1, 2022 | 9:10 a.m.

MANILA, Philippines — Heart Evangelista, Manila’s favorite fashionista, once again proved her influence on Instagram when the model of YSL sunglasses she wore at Paris Fashion Week sold out after her OOTD post ( outfit for the day).

The YSL New Wave SL 276 reportedly sold like hot cakes after Heart was seen wearing it with a custom Mark Bumgarner black and white ensemble at a Fendi event during Paris Fashion Week.

Some of her Instagram followers from different parts of the world have decided to get cat eye frame sunglasses with nylon lenses. Netizens tagged the “queen of creative collabs” when shopping, saying “heart made me do it” in their captions.

On her Instagram Stories, Heart reposted posts from her followers who purchased YSL sunglasses. She even posted a thank you message to her passionate fans who purchased the sunglasses.

Heart said in his caption, “Sunglasses are all in the mood. I was surprised to know that these @ysl sunglasses are now sold out because so many of you have already snapped them up You never really fail to amaze me, my love.”

According to the YSL website, the pair of sunglasses is sold out at the time of this writing. A pair costs around $380 (P19,421).

Previous Luxury Sunglasses Market Size 2022 Industry Overview by Global Share, Major Key Players, Impact of COVID-19, Regional Analysis and Forecast to 2030
Next Polarized Sunglasses Market 2022 Outlook and Analysis by 2029