Eyewear leader Warby Parker was founded on the principles of innovation and creativity, and with the announcement of Toro y Moi as the brand’s newest collaborator, it looks like the brand is standing firm on its credo. .
As a daring and respected performer, Chaz Bundick – known professionally as Toro y Moi – brings a fresh perspective to WP with a new pair of mounts called “Mahal”. Designing two styles of sunglasses exclusive to the brand, Bundick took an expressive and eclectic approach, releasing a bright orange colourway named after his new album “Mahal”, as well as a “Papaya” option that has red gradient lenses.
The term “Mahal” translates to both “love” and “expensive”, and is a Tagalog word that honors Bundick’s Filipino American heritage.
Speaking to HYPEBEAST about his involvement with the brand, Bundick said:
“Warby Parker reached out to us and said to let them know if it was time to collaborate. Some time after the record was finished, we let them know our schedule and went from there. We had several creative and marketing meetings that really shaped a lot of the project, and then there were some fun improvisations.”
“I would work with Warby Parker again if I could! Working with a team attentive to your needs facilitates the progress of the project,” he adds.
Warby Parker co-founder and co-CEO Neil Blumenthal also commented on the new collaboration saying, “Toro y Moi is a favorite playlist in our outlets. We had a lot of fun experimenting with shapes and colors before landing on the Mahal sunglasses, which perfectly embody the optimism of Toro’s sound. Supporting artists across all mediums is important to us at Warby Parker, and we pride ourselves on building genuine connections with all of our creative collaborators.
“Ultimately, we believe everyone deserves access to eye care and frames that make them look and feel great,” Blumenthal added.
The new Toro y Moi x Warby Parker collection is available now at a starting retail price of $95, through the brand’s website, iOS app and select stores in New York and California.
Elsewhere in fashion, SER.O.YA has designed a Pre-Fall 2022 collection inspired by the tropics.