ZAYN x Arnette sunglasses collaboration campaign



ZAYN has come a long way from his One Direction years, embarking on a solo music career, becoming a dad and now co-creating an entire eyewear collection.

In collaboration with Arnette, ZAYN has created a collection of sustainable pieces, all produced from bio-based materials. The ongoing partnership began with five executives, all named after iconic retro cars. “The team has been very open and receptive to my ideas and has been a great partner,” ZAYN explains, adding, “I’m very interested in the design and creative elements of a campaign.

The campaign takes inspiration from some of the singer’s art and takes the form of a multi-level video game with retro-futuristic inspirations throughout. The five sunglasses are also inspired by classic silhouettes from the 80s and 90s, but with an elevated and durable approach.

“One of my favorites is the Drophead, which takes an iconic shape to the next level with an updated design,” ZAYN explained. All four sunglasses are dubbed Gullwing, GTO, Drophead, and Type Z, with the latter also available in an optical version.

ZAYN x Arnette collaboration is available for purchase in line, and marks the beginning of an ongoing partnership between the two.


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